Lasswell's Maxim:
"who says what to whom in what channel with what effect"
Researching how as a designer your work makes effective communication.
3 levels of potential communication problems:
Technical - Accuracy, systems of encoding/decoding, compatibility.
Semantic - Precision of language, how much of the message can be lost without being lost, what language to use.
Effectiveness - Does the message affect behaviour they way we want it to, what can be done if the required effect fails to happen?
Systems Theory
The great advantages is that you can switch between mathematics, biological, psychological and socialogical frames of reference.
BARB (Broadcasters' Audience Research Board)
Audience Categories - Individuals, adults, men, women, sub categories - sub demographic groups, age, social class.
AB - higher and middle
C1 - supervisory, clerical & junior management
C2 - skilled manual workers
Semiotics
Semantics - addresses what sign stands for
Syntactics - is the relationships among signs
Progmatics - studies the practical use & effects of signs
Phenomenological Tradition
-A process of knowing through direct experience.
It is the way in which humans come to understand the world
-Refers to the appearance of an object, event or condition in ones perception
-Makes actual lived experience the basic data of reality
The Embodied Mind
-communication seen as an extension of the nervous system
Rhetoric.
How you communicate
How you use your body
Developing your mannerisms
Personification
Metaphors.
Sociological tradition.
Expression, interaction and influence.
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